The dawn of internet has increased the potential to reach to global audience and businesses are vying for their share of the online pie. The competition is stiff online and creating an impact with your website is crucial for the success of your business. Creating a business website is the most difficult task as there are various aesthetic and functional aspects to be fulfilled. The marketplace is massive and capturing the attention of target audiences is gruelling exercise. Launching a website guaranteeing good traffic is a challenge for web designers. Choosing a qualified and experienced corporate website design services in Chennai with a strong portfolio could be an added advantage.
DigitalSEO is one of the top web designing companies in Chennai creating happy clients across the national and international boundaries for the past 9 years. We craft, develop, redesign and maintain corporate websites as well as e-commerce websites that are responsive to any device. With our inquisitive web designers, creativity knows no boundaries.
Domain name selection: The primary step towards a website launch is selecting a domain name. It is the web address of your business site. It is how people reach your website. The domain name and your business name have to be the same. This can help potential customers to reach you without any effort and also define your nature of business. Sometimes you may have to pay a huge price to get the name of your choice. For those with restricted budget it is best to opt for keyword based domain name. It can direct traffic to your website. Let the domain name be similar to what your company sells.
Home page design:
It is the introductory page of your website. The page is visited by users and it leaves a lasting impression. A home page could make or break your reputation. It informs you users on what is available on the website. The home page has to be fancy and catchy. Say it all here! The company should be able to lure their potential customers here. Therefore make the company message clear on this page. The design of the page should reflect the business goals of your company.
About Us page:
A visitor wants to know about the reputation of the company. The background of the company is elaborated on the About Us page. It imbibes confidence in the potential customer as they develop trust. The information can be short and precise on the evolution of the company and its growth path.
Contact Us page:
A website without contact information does not seem to be trustworthy. The website could be considered as fake and unreliable if there is no contact us page. The contact page should include contact address, number, email, fax and phone number.
Logo:
Your company website should definitely hold a logo. The logo is a powerful tool to establish your brand presence. It is the representation of your business and customers easily relate with the logo. The logo has to be strategically placed on the top of the website or where the visitors see the website first.
Optimized for search engines:
The website has to be SEO-friendly to move it up the search ladder. Add title, meta description and meta keywords. This could be beneficial as your website goes live. Take the advice of professionals to improve the search engine ranking for your website. The more keyword optimized your website is, the better is your ranking.
Images speak:
People prefer images over text. It is easier to understand and quick to go through. Take advantage of images by incorporating relevant images to give a boost to your website design. In this process do not overload the site with large images that take time to load. Visitors do not like waiting for the page or image to load and this could put them off.
Search function:
Your website should have a search function; it helps the visitors to search for their products or services on the website. It also helps in quick and easy navigation. The search bar has to be placed in an accessible location preferable above the fold.
Navigation:
The easier your website is to navigate, the greater is the user experience. Moving from one section to another should not be an ordeal. Smooth and trouble free navigation encourages the visitors to stay on the website for long.
Simple design:
The visitors are not interested in heavy design aesthetics; all they want is easy interaction with the website and achieving their shopping goals. Remember people online are busy and have no time to waste. The faster you grab their attention and promote your products and service the better are the chances to convert a visitor into a customer. Make the checkout process simple, so that they complete their shopping without any distress.
These simple steps can ensure an attractive and highly functional website for your business. Do not hesitate to take the assistance of the best website designers in Chennai to succeed in your endeavour. Target on the market forces and ensure your website has the best design to attract all types of audiences.
