What We Did
Our biggest challenge was to work with limited advertising budgets. Being a new business, Cloud Solutions could not afford on spending money on advertising channels that were ineffective or that may not bring in additional business. We had to be certain that every dollar spent on advertising offers a good ROI. Our Adwords hence were handpicked after careful analysis to ensure that not a dime was spent unnecessarily by our clients. We used geo-targeting that enabled to show the ad only to specific geographical areas. With this option, Cloud Solutions was able to reach out to relevant local audience. This allowed us to sketch a plan that facilitated target spending where there was easy access to the centre. In spite of the website having a national presence, the campaigns were targeted on a local level for maximising results.