The objective of any business is to increase exposure leading to better communication with the potential or existing customer. A well designed website with intense traffic does not serve any purpose in the long run if you are unable to chalk out a strategy. It can be developed only with the help of accurate data analysis. Web analytics plays a pivotal role in this regard. The performance of your website, use experience and visitor behaviour can be analyzed through web analytics. Your future web strategies are determined by the use of web analytics. Top digital marketing companies in Chennai focuses on web analytics to drive traffic to websites’ of their clients.
The significance of web analytics
It can be called a tracking tool to analyze the traffic to your website, blog posts, visitor behaviour, highest and lowest traffic during a day, keywords that drive people to the website and more. The tool also allows you to track the conversion rates of sales leads generated from which particular digital marketing strategy. This information is valuable for any business to improve their digital marketing campaigns to generate more leads. It also helps to enhances user experience.
If you are not using analytics tools you will be at a loss on which strategy is driving business to your website. It helps to improve traffic and conversions. By not taking to analysis you are closing the door to a huge opportunity that can advance the functionality of your website and expand your business reach. It can give you focus on how to meet your marketing targets.
Going MAD with web analytics
Use of web analytics makes you MAD. The official acronym for MAD is Measure, Adapt and Develop. There are the fundamentals of understanding web analytics. Here are the details:
Measure: The activity of the website is not restricted to measuring the traffic drawn to a website. Remember the good old days when the page counter throws out the number of visitors on the website. Today analytics has gone further to measure the success of ad campaigns through conversion of sales lead generated.
Even today visitors are the key to the success of any website. The more the visitors the higher is the rate of reaching your marketing goals. While deciding on a goal, think what your website should achieve. Decide whether you want visitors to reach your landing page, online store, booking page or enquiry section. Once you set these goals you will be able to measure the results based on the number of visitors on each page in particular and on the website in general.
Adapt: Having an appropriate goal allows you to measure successes and failures accurately. Now you need all the information needed to adapt to improve your website to reach your target. To start with, consider the flow of your website. Notice the movement of your visitors. You get understand the visitor pattern and in fact direct them to the right page where they should be to generate business. Once you understand the flow pattern, then you can place Call to Actions on these pages to direct the traffic to the right page. Technology is advanced today to even see the type of device the visitor is using to reach to your website. If you find more visitors using mobile devices, then make sure your website design is responsive. Improve the speed on the browsers used by the visitors to give them an enriched visitor experience.
Develop: As the term goes, it is about developing your website using effective marketing strategies and creating new elements to improve your business. Site referral is one of the most important strategies to build into your website. The referrals can bring in traffic to your website. These are guests from outside your SEO ambit. It helps to assess external partners who direct visitors to your website for instance social media hits and blogs. This information allows you to build a stronger relationship with your external partners and add call to action links at the right places on social media site. You can also use this to measure your digital advertising campaign and thereby succeed in achieving your goals.
Using the data you can hit upon a content strategy that is popular on the website. Using this you can create more content to generate traffic to your site. The popular content can include call for action to direct traffic to realize your goals. You never know this popular content can turn out to be your potential revenue stream.
The data analytics provides information on the demographics of the visitors which may force you to chance the marketing strategy. Web Analytics Solutions Provider Chennai region allow you to find out which country, city or town has the most number of visitors giving you an opportunity to develop your business in that particular location. You can create content appealing to that region or expand your business to the new location.
It is a cyclic process
Web Analytics is a cyclic process that should go hand in hand with your web development and optimization process. Constant analysis of user behaviour and making relevant changes to your website can bring in more business. Web analytics is not just restricted to installing a script and generating monthly reports. It has more to it. The numbers you generate are invaluable for your business. Converting the data into informed decision is the key to the success of the website. The data now has much better meaning. It gives an understanding on the user pattern aiding in developing a strategy for the website. Unless you know the user behaviour on your website it may not be possible to cater to the needs of the user. Web analytics allow for maximum optimization of your strategies and define futuristic goals.
Without a web analytics tool you will be lurching in the dark. There is no way you can realize your goals. There is no doubt that user behaviour and documenting the changes is crucial for the functioning of a good website. Moreover, it is a powerful tool to demonstrate ROI.