8 Valuable Tips For Website Redesign Which You Cannot Afford To Miss!
No entrepreneur does a redesign of his business website without a proper reason. The reason would definitely be an improvement in on or the other realm. Sometimes it may be upgraded to the latest technology, to give the website a boost in the SEO perspective, to improve its performance, to increase user-friendliness, to enhance the look and feel; the list can go on. Whatever your purpose is, you must adhere to certain points so that the redesign turns out successful. Here are some tips from the best website designers in Chennai.
Focus on increasing traffic and leads
Your website is your business tool, and your purpose is to attract more traffic into the website, create more leads and ultimately do more business. While going for a redesign, you must give importance to your ultimate purpose. The ones whom you are assigning with the responsibility of redesign should also be aware of your goals and the decisions taken should be so as to reach your goal.
A lot of hidden risks are associated with a website redesign. A website must have procured certain merits in the course of time; most of it would be in connection with SEO components such as keyword rich contents, inward links, conversion methodologies, etc. While going for a redesign, if proper care is not taken, these merits may get lost. Losing the already existing virtues is something which should not happen at any cost. So, your redesign should keep the existing merits intact while working to bring more advantages.
Keeping a backup of the existing version must be done without fail before starting the new project. If the redesign does not happen as expected and does not bring the expected results, then you can reload the old version until the issues are sorted out.Pay attention to contentSpending too much money on layout, design, and styling is not necessary from the business point of view. The website should have a professional look and feel, should be functional and should be easy to operate. If a design meets these requirements, then it is more than enough. More focus should be on the content of a website. Work on your content and provide something useful to your visitors; it will help in improving your credibility as a brand and people will keep coming back to you!
Optimise it for search engines
Your website would bring in the expected results only if it is visible to a large audience. For this, your website should be ranked among the top results of search engines. So, while redesigning a website, you must incorporate SEO elements into it such as making the right use of meta titles, descriptions, making the contents keyword rich, etc. Implementing effective SEO strategy right from the design phase would ensure you good ranking in search engines.
Include blogs and RSS feeds
Blogs and RSS tools are effective ways to attract more people to your website. They bring results are not very costly to set up. Hence if your website does not have these features try to incorporate them during your redesign. If you already have them, then your aim should be to make them better.
Work on conversion tools from time to time
Landing pages are the most efficient conversion tools which help your business. Improving it constantly and trying new techniques to increase conversion rate is always a good idea. This is feasible only if your website is done using WordPress or other similar open source platforms because such websites do not require IT consultants every time to edit a page. They can be edited easily, and knowledge of code is not required at all.
Make your website mobile friendly
If your website is not mobile-friendly, then a redesign is the best time to make it so. Responsive web design can be used to make your website mobile-friendly. By implementing this, you do not need to keep a separate version of your website for mobile users; the same website would adapt itself to match the screen size of the device on which it is opened.