Key Factors In Web Design And Development Services Which Creates A Perfect Website
In the present world, the internet has made its way into almost all walks of life. Be it a course which one would like to learn or some gadget which one wants to buy, people nowadays usually take a decision only after studying about the same on the internet. The nature of a significant percentage of the customers is as described above and hence making a digital presence is vital to the success of any business. Having a website is a wonderful way to mark your presence in the web world.
Domain name is a unique element which represents a website. You must choose a domain name which indicates your business. The combination of your brand name and the business in which you are involved make a perfect domain name. After choosing a domain name, you must register it as well. Every domain name should be unique; so you must check for the availability of a particular name and then only you would be able to register it. Web sites such as checkdomain.com, whois.net, etc. can be used to check whether a name is available or not.
When we hear the name of a popular brand, their logo automatically comes to our mind, and when we see their logo somewhere, we directly think of the brand. This is simply because creative logos have the power to create a strong impact on the people. So, while planning a website, you must have an excellent logo designed for it. Most of the web development companies have creative professionals who are efficient in designing perfect logos which match exactly with the mission of your website.
A good website is one which is simple, well organised and functional at the same time. It should be in sync with your business objectives. The layout, the template, the colours, the fonts, everything should be chosen wisely to reflect professionalism. The homepage is the area which requires the greatest attention. It should have all the important details perfectly arranged so that it is easy for your users. Each of the other pages should be designed according to the purpose they are meant for. They can be designed in slightly varying styles, but there should be an overall harmony or uniformity in the overall website design.
Content is the boss
However excellent your design is, if the contents are not original and are not useful for the users, then your website would not be successful. Contents can be in the form of blogs, or other articles clubbed into your website. Including proper keywords in the contents is also very beneficial from the SEO perspective. It will help the users to find out your website easily. Whatever the contents you are including on your website, they should be authentic and relevant. Their arrangement should also be proper and not messy.
The navigation structure of your website should not be complex. Users should be able to navigate through your website easily and quickly. Only if the navigation structure is proper, a user would be able to find what he is looking for on your website. Providing easy navigation facilities improves user experience and prompts users to come back to your website. So, keep the navigation within your website simple and easy to understand for all users.
After the design and development of a website, then the next responsibility is to test it thoroughly to ensure that it meets your requirements. The functionality, as well as the compatibility of the website, should be tested and verified. The following points are to be covered in testing.
- Confirm that the forms used on the website collect the required data from users
- Check whether the linking of the pages is right
- Do HTML and CSS validation
- Check the fonts and their readability
- Ensure that the images are at correct places and their sizes are right
- Cross check the contents for errors
- Check whether the website is compatible with different operating systems and browsers.
- Do load testing and analyse the performance
- Ensure safety using SSL