Ok! So, we have heard these two terms way too frequently and almost every time in similar scenarios too. So, what is the big difference between the two? The fact is that there is a difference between the two though they are related to each other. How does the difference matter to you? It does matter if you have a business and plan to build your business. If you aim to earn more and boost business, then you will have to improve your online visibility. This is possible only with the help of an expert seo company in Chennai. A seo company can guide you and assist you in improving the search ranking and making yourself noticed.
Let us think from the customer’s perspective. How does a customer find your business online? Here are the most likely three ways:
- You rank higher in the search engine results
- You are recommended or mentioned by another website or person.
- They know about your company already and purposefully searched to find you.
SEO, as mentioned above, is used to improve a website's search engine rankings in popular search engines like Google, Yahoo, Bing, etc. Higher the rank more will be the number of visitors to your website. Most of the users who search for a content seldom clicks and checks out the next pages of search engine results. They might maximum check the first 2,3 pages that too rarely if they have the time and patience to do so. Hence, ranking higher in the search results and appearing on the first page of search engine results is very important for increasing the traffic to your website.
SEO mainly works with keywords. It first studies the working pattern of search engines, the usual terms people use to search for results and also try to find the target audience for search engines. SEO can be applied to different types of searches. It can include image searches, news searches, industrial searches, local search, academic search and video searches.
Get To Know About SMO
Social Media Optimization is the process used to create and increase awareness of a product, service or brand. It makes use of the various social media websites and communities to connect with the audience and grab their attention. The sole purpose of SMO is to increase website traffic. It uses RSS feeds, social news, blogs, videos, social networking sites, bookmarking sites, etc. Any top smo company in Chennai can do effective SMO for your business and help to build its popularity.
The algorithms of search engines keep on updating as the technology becomes more and more advanced. Hence, both SMO and SEO strategies also have to be evolved correspondingly to keep up with the change in technologies. In the present scenario, SMO can usher in a large group of customers within a short span of time. While, SEO can work towards in making you rank higher and higher in search engine results. It might take time, but it always worth the wait.