SEM or Search Engine Marketing can be more or less described as a type of marketing on the Internet by improving the visibility in the SERPs or Search Engine Results Page by the use of paid advertising. SEM also incorporated the usage of SEO or Search Engine Optimization for better page ranking results. If you are planning on making a splash in the virtual world anytime soon, to would be a good idea to hire the best digital marketing company in Chennai to work on SEM and SEO.
Although SEM and SEO might seem similar to the uninitiated, they are in fact different methods used to achieve the same goal, i.e., improve your business reach online. In order to increase the customer database of your business, you need to be able to reach the right audience using SEM and SEO techniques and strategies. SEO works on increasing your search engine ranking, whereas SEM comprises of using these search engines to display your advertisements to users who search certain keywords that you have already earmarked earlier. Therefore, the best way for reaching your potential customers is by using a potent mix of SEM and SEO in the right ratio.
Ever since the inception of the internet, plenty of business websites have found their way online. This is why it is critical to make your business unique and able to stand out . You will need to decide on the keywords which will help you connect with the users better. Some other tasks that go into digital marketing include adhering to the word limit and image standard of the ads and writing compelling, ads that will induce the reader to take action spontaneously. Google and Bing, two of the well-known search engines of today offer businesses to place either text only advertisements or ads along with images; the choice is yours.
Running A Successful SEM Campaign
If you are out to create a successful SEM campaign that will help your business get noticed more, here are a few fundamental factors to keep in mind:
· Irresistible Ads
The job of the advertisement is to provoke the user into visiting your website. This can be accomplished by compelling writing within the allowed word limit and using the right keywords. The ad also needs to be action inducing in order to encourage the visitors actually to take the initiative to visit the website.
· Placement Of The Ad
Ads can be placed in different locations in addition to the search engine result. Depending on what your business is and the market segment you are targeting you can choose any one of the options to place the ads accordingly. The growth of the business can be determined by how and where you place these ads.
· Strong Individual Landing Pages
Once the call to action button in the advertisement takes the user to your website, you need to present a strong landing page that will hold the visitor’s interest. After you capture their attention, you can turn this into a potential sale by impressing the visitor with visually pleasing content on your website. If your website is not well thought out, this leads to lower customer retention which leads to no sale.
· Well Thought Out Budget
Like any marketing campaign, SEM also requires a well thought budget to make sure that you use all the tools available at your disposal to improve the chances that your business has in winning over more clients. With popular search engines like Google and Bing, you only need to pay per the click on the ad. So if an interested visitor clicks on the ad, you have to pay the respective search engine. Certain geographical locations and businesses niches have a higher cost per click while others might be a bit more reasonable. You can start off by deciding on a monthly budget and see how that works out for you. Once you get the nitty gritty details right, you can change increase or decrease your budget accordingly.
Top Reasons To Adapt SEM Strategy
If you are still on the fence about whether or not to invest in SEM to take your business forward, you have come to the right place. Here are a few critical advantages offered by Search Engine Marketing:
· Drives Traffic
IF you are worried about the lack of traffic on your website SEM can fix that in a jiffy. SEM has the ability to drive targeted traffic towards your website, and once they reach your website, they will be tempted to stick around since you had used relevant keywords in your paid advertisement. This way, you get potential leads landing up on your website with very little effort, making it a win-win situation for both parties.
· Cost Effective
Since SEM is a targeted marketing strategy, it is much more cost effective than any other method implemented today. You get a large return on investment, making it an excellent choice for startups and large businesses alike. Since you only have to pay when someone clicks your ad, you are actually able to pay only for potential leads, which would not be the case had you gone for any other media ads like TV or print. There are several firms that offer professional SEM services in Chennai to help businesses get off their feet during slow periods.
· Do Not Get Left Behind
With everyone realizing the huge potential offered by SEM, it is critical that you implement this new strategy to ensure that your competitors do not blow you out of the market. Customers are often said to have fickle minds. If they are driven to your competitor’s website chances are high that they will end up making a purchase there which should have been yours in the first place.
· Reach Potential Leads Faster
Customers who are using the search engine to look for something related to what you offer are often targeted with your paid ads. This helps identify potential leads faster, helping your business grow faster.