One of the most important terms that are used today when it comes to online marketing is Search Engine Optimization. This industry and the principles of SEO are continuously evolving every single day to match the volatile algorithms of search engines. SEO is often made up of off-page and on-page activities which are the two main pillars of this type of marketing.
SEM is most importantly used in order to increase the visibility of a website through paid-up advertisements on search engines. Though most of these advertisements are commonly known as PPC ads, which is pay-per-click, there are also other options like CPC which is cost-per-click ads, paid search advertising, and other paid search ads. In simple words, SEM contributes in increasing the visibility of your website in search engines.
How Do We Differentiate Between SEM and SEO?
Search Engine Optimization has been considered as a comprehensive online marketing tactic that will include both organic and paid tactics, whereas SEM is more inclined to the paid search category alone. In some cases, it is also considered that SEO is referred to organic search and SEM is restricted to paid search. Though both these terms refer to increasing the visibility of a website in online searches, SEO lays the foundation for SEM to be launched. So, in reality, we will need both SEO and SEM to be done in tandem in order to get a proper success in online marketing.