Why Google Data Analytics for digital marketing?

• Google analytics lets marketers know if their strategies and marketing campaigns are working or not.
• Analytics gives better insight into the type of visitors who visit the website and how much time they spend on a particular page. 
• Google Analytics helps to streamline marketing strategies and bring niche traffic to websites. 
• It provides marketers with actionable insights and data at any chosen time. 
• Google Analytics’ dashboards are in a user-friendly format that contains interactive visualizations like charts, graphs and tables. 
• The data can be accessed anywhere, at any time, on any device.
• Google Analytics significantly reduces the time and resources marketers require to collect data. 
• With Google Analytics, it is much easier to process the data into insightful actions. 

Also Read: Digital Marketing and Google Analytics

Ever since Google came up with Google Analytics, it has become a must-have asset for all digital marketers. For marketers, it can be a tedious, uphill task when it comes to helping their client’s business accomplish their company goals. The responsibility becomes even more burdensome when the client looks up to the marketer to do whatever it takes to enhance their business prospects.

Google Analytics(GA) is like a boon. The tool gives marketers the easiest solutions to collect and analyze web insights that will help businesses strengthen their marketing strategies. 

Let’s look at some of the impressive reasons why Google Analytics is ideal for all digital marketers :

• GA throws light on effective marketing channels and even minute details like right keyword usage.
• GA helps to keep track of SMO and social media marketing and the kind of traffic that a website gains from platforms like Facebook and Twitter.
• GA helps to make well-informed decisions in terms of marketing strategies and budgets.
• With GA, marketers can easily list out the prominent pages that bring in organic traffic to a website. 
• It helps to keep track of the duration of a user’s visit for a particular page.
• It gives vital information about the content of a page and allows teams to make necessary modifications or rectifications. 
• With GA, marketers can keep an eye on which page visitors land on when they visit the website and enhance the visual appeal and contents on that page. 
• GA gives all the vital details like genders, age, and location of a visitor to streamline the focus on target groups.

Google Analytics is a single solution for not only digital marketing strategies but also digital marketers themselves. In the current scenario, what every digital marketing company needs are savvy professionals who have the proficiency to make the most of a limited budget and produce impressive results in a competitive domain. 

An in-depth understanding of GA gives every marketing professional the competitive edge to make data-driven decisions. Knowledge of GA increases an employee’s effectiveness at work, thereby adding impressive analytics to one’s portfolio. 

Proficiency in GA is a win-win situation for both the employer and employee. Heads of digital marketing companies ought to arm themselves with in-depth skills in GA, to train recruits who are new to this domain. This is the only way to be sure of optimizing digital marketing efforts and driving increased ROI.

Handling Google Data Analytics is an intricate process. At Digital SEO, Coimbatore, we are proficient and experienced with the know-how of making optimum use of Google Analytics and helping our clients achieve their organizational goals.