Learning about the marketing funnel helps you convert potential customers into loyal customers, and there are chances for them to refer your business to their known circle. If you are hearing the term marketing funnel for the first time, you have come to the right blog. It plays an integral part in digital marketing strategy and several successful SEO companies such as DS Coimbatore are well aware of utilising the marketing funnel.
The marketing funnel aids in visualising the customer path or journey, a potential customer chooses when they get familiar with the business from beginning to conversion. The marketing funnel consists of five stages, such as advocacy, conversion, awareness, loyalty, and consideration.
Your association with your customers should not end after conversion. Therefore, you should concentrate on customer retention equally to the level you focus on lead generation. Satisfied customers share brand understandings with their friends and family. They turn into loyal customers, promoting your brand. They can quickly drive better leads for your product or business.
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1. Awareness:
It is the first and primary marketing funnel stage. In this stage, potential customers would first learn about your brand and company. It is the chance where you have to develop a trusted association with your prospects. Utilise this opportunity to showcase your value to potential customers or subscribers through no-cost educational content. They may not be prepared to purchase from you, but you should make them understand what they can expect from you. You can include the following ideas in the automated email sequences to the subscribers.
2. Consideration:
As you move the subscriber through the awareness stage, the next step is the consideration stage. At this point, they may have some idea about your product and consider purchasing the service or product. So, they will be interested to know more about the products and services you offer. When sending emails, you can include these contents to arouse more interest in your product.
3. Conversion:
This is the most crucial time where the subscriber will be making a decision. If they are confident and know your product well, they will decide to purchase. At this stage, you can convince them to purchase by following few tactics such as:
If the subscriber has turned into a customer, you should take them through the next stage- loyalty. Think about ways where your email content creates retention and loyalty. Some of the ways where you can increase retention are as follows:
Advocacy occurs when the customer behaves more than a usual customer. It means they turn into fans of your product. Are you wondering how to convert your customers as fans or followers of your product?
We hope you have obtained a clear idea about the marketing funnel and how to include it in your day to day email marketing strategy.
