Boost your SEO performance with Google Analytics Insights

How beginners can get started with Google Analytics

Representation of full cycle of Google Analytics service starting from User Analysis to process optimization
Everyone talks about Google Analytics and its importance. But for someone new to this realm, it can be extremely confusing. Without knowing how to handle Google Analytics, there is little chance of getting maximum benefits from it. Google Analytics is a wonderful and powerful tool. It gives all the answers regarding:
  • How many people visit a website. 
  • The location of the visitors. 
  • The type of websites that send traffic to a particular site. 
  • The most popular page on a website. 
  • The number of visitors converted into leads or customers.
  • How to improve a website’s speed.
  • The most popular blogs on a website. 

To get started with Google Analytics, these are steps to follow:

  • Setting up a Google Analytics account. 
  • Installing a tracking code.
  • Setting up a site search
  • Adding additional accounts and properties.
  • Viewing Google Analytics data.

This article elaborates about the various proven ways in which a website SEO performance can be boosted with Google Analytics.

#1. Finding easy opportunities to boost traffic

When a page loses its ranking, which can happen often because rage rankings do not stay steady forever, the page can be updated and republished to regain the rankings. The best way to find pages that are apt for republishing is to use Google Analytics because it already has the conversion data that can be tied to SEO efforts. Here are other aspects to consider before choosing a page for republishing:
  • Analyse if the page is about a fresh topic that is already topping the rankings.
  • Check for organic traffic changes on the homepage.
If the traffic has dropped, how does one check for the reasons that caused it? An SEO expert from Coimbatore says that it is best to start looking for device-specific UX issues, speed issues, and indexation issues. It is also imperative to check the time chart 

#2. Improving the SEO of high-converting pages

When the prime goal of SEO is to drive organic search, one of the successful ways to do it is to find the high-converting pages and revamp them. 

To find high-converting pages, the user must go to:

Acquisition> Search Console> Landing Pages.

The SERP button can be used to compare the page’s SEO metrics with those of the competitors. 

Other ways to improve high-converting pages are:

  • Finding the keywords that rank within 3-10.
  • Checking backlinks to the top-ranking URLs.
  • Comparing them to seeing where the page falls short.

#3. Finding keywords by tracking internal site searches

To make Google Analytics track the internal site searches, the following measures can be done:

  • Looking into the search team report that can be found under Behaviour> Site Search.
  • Applying a filter to rule out the long-tailed keywords and typos. 
  • Sorting the table by the percentage of exits.
  • Using a keyword search tool to plug the queries and check their search volume.

#4. Automating the monitoring for organic traffic dips and spikes

It might not be impossible, but it is a highly tedious job to manually monitor for issues. Creating a new allows one to automatically monitor the dips and spikes in organic traffic, which is one of the main parameters that indicate the success of a website. It also indicates if the traffic spike is driven by the correct usage of keywords. If that is the case, then the same success formula can be used for all the other pages.

#5. Setting alerts for 404 Errors

The 404-Page not Found error is an inevitable aspect that can be monitored with Google Analytics. 

  • Ensure that all the pages have a similar title such as “404-Page not found” or simply “ Page not found”. 
  • The URL should stay the same and it should not be redirected anywhere.

When the proper 404 alerts are set, it is easy to ascertain what caused the 404. It could be caused by a typo or by any external or internal links pointing to the URL.

Common mistakes to avoid with Google Analytics

Making mistakes with Google Analytics can cost you plenty of time and effort to get things back on track. It may also lead to bad business and marketing decisions. 

Here are some common by huge mistakes one should avoid at all costs while dealing with Google Analytics:

  1. Incorrect setting up of Google Analytics tracking.
  2. Using insights gained from insignificant samples.
  3. Wasting collected data. 
  4. Tracking without any purpose. 
  5. Not knowing what the data represents.
  6. Overlooking sampling issues.
  7. Avoiding granular data.

Digital SEO: The SEO expert in Coimbatore to handle Google Analytics

Looking for expert guidance or experts to handle your Google Analytics issues to boost your SEO performance? Digital SEO, Coimbatore, has all the experience and expertise required to deal with the intricacies of Google Analytics. Allow our team to do it for your website in the most professional manner and see your SEO rankings soar.

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