WEB ANALYTICS SERVICES – GETTING THE RIGHT FACTS FROM THE RIGHT FIGURES
Numbers have always been our best friends whether we like them or not! At Digital SEO, the leader among SEO companies in Chennai, we are the numbers people and we love combining them to analyze, strategize, monitor and get results to enhance online performance, brand recognition, reputation building and search optimization.
DIGITAL SEO’S ANALYTICAL MARKETING HELPS YOU TO UNDERSTAND YOUR SITE’S PERFORMANCE
This helps us to understand your business goals, helping to understand, plan and proceed your website study and research from your business perspective.This is a continuous process that will have to keep flowing to ensure enhanced online performance.
- Our web analytical services show you where you stand and how you have performed in the recent times.
- It is the tool that answers plenty of questions that you have about your website.
- It is the perfect monitor that shows you what needs to be changed and what not.
- Digital marketing strategies are planned based on these analytics that serves as a measuring yardstick for your web marketing progress.
We are one of those marketing analytics companies where web analytics is not a one stop destination, but a continuous process that can be charted out to suit your needs. Web analytics is in complete sync with our search engine marketing strategy and implementation.
THREE STEP PROCESS
DIGITAL SEO DOES THIS AS A THREE STEP PROCESS
OUR WEB ANALYTICS SERVICES
BUSINESS AND WEBSITE AUDIT
Researching the current analytical layout, its configuration and data tracking gaps
Checking for traffic and marketing channels and analyzing customer segmentation practices
Reviewing the data analytical strategy in place
IMPLEMENTING ANALYTICS ONTO YOUR WEBSITE
Conducting technical analysis of the website
Defining site structure
Implementation of the analytics code
Linking Adwords accounts
Creating customized analytics profiles
Implementing necessary filters that keeps out misleading info
Advanced data gathering
Configuring variables for different campaigns launched
Designing funnel pages
User defined segmentations & Tracking Systems
Defining website KPIs (Key Performance Indicators)
Designing the best analytics based on business objectives
Competitive data analysis
Latest trends and visitor behavioral analysis
Optimization of landing pages
Interpreting analytical reports for making informed decisions