A website needs to be able to impress its visitors from the very first second. This can be done by ensuring that you have a thorough professional looking website on hand. The content, the extra features, the way the website looks, the way the website responds are all determined by the website design that you choose. The website design is a process that constitutes many steps like conceptualizing, laying out a plan, building the layout, choosing colours, font styles, structure, images, etc. Each step of the web designing process will help determine how credible your website appears to its visitors.
There are options available when you set out to create your website. If you do not have hands on knowledge of HTML or other web design applications, there are several other ways to get the job done. Let’s take a look at a few of them:
DigitalSEO is one of the top web designing companies in Chennai creating happy clients across the national and international boundaries for the past 9 years. We craft, develop, redesign and maintain corporate websites as well as e-commerce websites that are responsive to any device. With our inquisitive web designers, creativity knows no boundaries.
There are little tricks that you can implement to ensure that your finished website has a professional look and exudes confidence. Customers tend to trust professional looking websites more since they tend to look more authentic.
Fonts Are Important
Many people are not aware of the role that text styles of fonts play in the overall look of a website. For example, if you are reading a new article in the Comics Sans font style, you would not take the article as seriously as you would have if it was a more serious looking font like Arial or Cambria. Fonts offer you an easy way to change the way your entire website looks. Once you have narrowed down which market segment you are targeting as well as what kind of content your website will carry, you can easily pick out font style. Choose a font that is easy on the eyes and doesn’t have to make you squint to make sense of it. Also stay clear of any font style that comes in bright colours or has curly tips.
Pay Attention To The Background
The background of our website needs to be easy on the eyes, to enable the customer to see the content of the website clearly. You can pick out a colour from the colour pallet you have finalized for the website to make it blend in and not stand out.
Keep It Simple
A cluttered site is a nightmare for visitors. It also gives off the impression that you are not bothered enough to keep your website organized, which does not exactly inspire confidence in your website.
Friendly User Experience
Successful professional websites have simple layouts that are easy to navigate. All the important features are listed out in the menu bar, making it easily accessible for the visitors. Most websites also have the links to the contact information at the bottom, making it easier for customers to contact them in case of any enquiry or complaint.
Use Icons
Some websites use icons in place of commands or ideas whereas some websites use them just to improve the overall look of the website. Try to pick out an icon that goes well with the colour palette of the website to create a professional look.
Pick Out A Colour Pallet
The colour pallet you choose will represent your brand in the virtual world. Studies have shown that the colours of a website have an impact on how visitors perceive the website. So try to pick out an appropriate colour scheme depending on what your website will be offering its visitors.
Call To Action
Every website needs a call to action on its landing page according to the experts in the website designing industry. This creates a strong bond between your website and its visitors.
If you are planning on building a name for your brand in the virtual world, you will need to have a professional looking website ready. Visitors to this website need to be able easily navigate through the different pages. This instils confidence in your website and in turn makes your products or services more trustworthy. When visitors approve of your website, they will have a more favourable opinion of the products and services available in the website which in turn leads to more sales, which at the end of the day is the ultimate goal. Call to action buttons on landing pages have helped improved the ROI for many websites in the recent years. It helps forge a bond between the website and the visitor, encouraging them to visit more often, thereby increasing the revenue.
